He still looks like and is a biker (“some of the nicest people you’d know”), but personal growth out of tumultuous earlier years, his faith, marriage and fatherhood have smoothed some edges, adding thoughtfulness that belies the rough exterior. He looks like he’s lived hard and he’s done his share of that: “I spent a lot of time with fast motorcyles and fast cars.” Gilbert is all about “what you see is what you get,” but the linebacker’s build, tattoos and decidedly Southern accent aren’t the whole story. “The kind of furniture we make, the people we’re serving is for people like Brantley’s fans,” Cunningham said. That approach suits Peak Living Owner Chad Cunningham just fine. “If you compare us with a lot of people in our business, our ticket prices are at the lower end because we know our demographic, we know who’s listening, who wants to come, and we want them to afford it.”Ī comparison on proves that out, with average ticket prices showing Gilbert’s at anywhere from 40% to 60% of many other comparable artists. “We worked really hard to keep the price down,” Gilbert said during an interview in Peak Living’s showroom at Premarket, and it reflects his attitude toward making his music accessible on tour. That said, he’s not looking to cash in on that with the “Kicking It at Home” upholstery collection. His recent single “What Happens In A Small Town” with Lindsay Ell, marked the Georgia native’s seventh No. With his trending single “Hard Days” touching themes appropriate for these times - American Songwriter called it a “rough around the edges,” “stirring ballad” that “narrates the good and the bad of hardship, hope and healing” - and a Netflix special in development, the singer songwriter is front-and-center in his field. Brantley Gilbert has a dedicated following and critical success in country music circles, but in partnering with Peak Living on a new line of upholstery, a priority was making it affordable for his fan base’s demographic, whatever music they listen to.

HIGH POINT - Product licenses can involve a considerable markup reflecting their use of a famous name to drive consumers to a brand.

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